Ron Johnson
‘Listening Leaders’ must do more than know how to listen and engage their teams. They must also curate the right tools to listen to customers and track the organization’s presence on social media.
Ten quotes that will convince you to put employees (not customers) first! Over the last few decades, well-meaning business leaders have tried to build “customer-centric” workplaces as a way to gain advantages over their competitors and develop meaningful differentiators that catapult them toward market domination. Organizations should indeed deliver consistently remarkable service to customers, but
Modern HR professionals are getting more brand-savvy by the day! Why? In simple terms, because HR professionals need to be as effective in branding their organizations in the minds of existing and future employees as marketing professionals are in branding their organizations in the minds of customers!
When the HR team has a seat at the branding table, they can highlight any organizational deficiencies that may exist in terms of employee engagement, customer service or any other related element which may tank their branding colleagues’ campaigns.
Here are 5 reasons why marketing and HR go together like PB&J.
Stories are an integral part of our life; it’s one of the oldest mediums of sharing information, forming connections or storing memories. What story is your brand telling?
Airbnb got rid of their HR department and replaced it with something that worked even better for their unique culture – an Employee Experience department!
“It’s about putting people first” – Brian Henry. The secrets to fostering good employee engagement.
If you want to rally your team to achieve your business goals, you should probably take a look at the levels of stress that you subject your workers to, and do something to improve the situation.
Steve Kerr transitioned from being a star player to being a star coach who teaches other players how to win the game – a move that should inspire modern-day brand professionals.
