Blog

Leaders

Why great leaders are also great listeners

‘Listening Leaders’ must do more than know how to listen and engage their teams. They must also curate the right tools to listen to customers and track the organization’s presence on social media.

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Ten quotes that will convince you to put employees (not customers) first!

Ten quotes that will convince you to put employees (not customers) first! Over the last few decades, well-meaning business leaders have tried to build “customer-centric” workplaces as a way to gain advantages over their competitors and develop meaningful differentiators that catapult them toward market domination. Organizations should indeed deliver consistently remarkable service to customers, but

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HR professional

Why the (modern) HR professional needs to be brand-savvy

Modern HR professionals are getting more brand-savvy by the day! Why? In simple terms, because HR professionals need to be as effective in branding their organizations in the minds of existing and future employees as marketing professionals are in branding their organizations in the minds of customers!

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Why HR deserves a seat at the branding table!

When the HR team has a seat at the branding table, they can highlight any organizational deficiencies that may exist in terms of employee engagement, customer service or any other related element which may tank their branding colleagues’ campaigns.

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